Trends in Manufacturing: New Salesforce Research Reveals That 81% of Manufacturing Companies Have Accelerated Their Digital Transformation
Salesforce, a global leader in CRM, has published its Trends in Manufacturing report, highlighting the widespread impact of the pandemic on the manufacturing industry.
Many manufacturers are redefining their strategies and business models, yet still lack a clear approach to digital transformation. One thing, however, is certain: companies increasingly recognize that adopting new technologies is essential to remaining competitive and overcoming the challenges brought about by the crisis.
“The Trends in Manufacturing report reveals several positive developments. The most significant is the acceleration of digital transformation, which is enabling many companies to close the technological gap with other countries,” said Filippo Arena, Regional Sales Director Automotive & Manufacturing at Salesforce.
“Another important finding is that innovations initially introduced as emergency measures are becoming permanent best practices, raising the overall level of innovation and competitiveness across the manufacturing sector.”
Source: Salesforce – Trends in Manufacturing Report, 2021.